Breakfast Briefing: Pepsi launching a smartphone, Snapchat ditches Snap Channel, Diageo wine sell-off

Pepsi: partners with licensing firm for China smartphone project
Pepsi: partners with licensing firm for China smartphone project

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Pepsi will be launching smartphones in China, Snapchat backs out of original content and Diageo is offloading its wine portfolio.

Pepsi is launching a smartphone

Pepsi will work with a licensing partner on a new range of Android smartphones and accessories, targeted at China.

It won’t actually be making phones itself, but the drinks company hasn’t confirmed who it’s partnering with.

It’s thought the phone will be called the P1, and come with average specs.

A spokeswoman told Reuters: "Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories."

Sources: Mobipicker / Reuters

Snapchat bins original content channel

Snapchat is to close down Snap Channel, its original content arm. The messaging company shut the channel down at the end of last month, with layoffs expected.

Snapchat isn’t abandoning content altogether, with video still available via its Discover channel from the likes of Vice and ESPN.

Snap Channel featured stories produced internally, such as "Literally Can’t Even", a comedy series co-written by Steven Spielberg’s daughter, Sasha Spielberg.

Source: Variety

Diageo offloads wine portfolio for £362m

Diageo is selling off most of its wine assets, including Blossom Hill, to Australia’s Treasury Wine Estates for £362m.

Diageo boss Ivan Menezes said wine was "no longer core" to the business.

The company will sell its UK-based Percy Fox business, including Piat d’Or  and Chateau and Estate Wines, with the deal expected to conclude by the end of 2015.

Source: City AM

In case you missed it...two longer reads

Tesco to resurrect 'Dotty' concept in major Christmas TV ad campaign

Tesco is understood to be bringing back the concept of its famous 90s "Dotty" marketing campaign in a festive brand ad featuring Welsh celebrity Ruth Jones.

The Marketing New Thinking Awards shortlist is revealed

Marketing, in partnership with Sky Media, is proud to unveil the inaugural shortlist for the New Thinking Awards, composed of the leading brands and agencies that have shown they are pioneering change.

If you watch one video today...

Rather than a video, this week we're pointing you towards our new podcast. Listen to the second episode below and find out more here.

You can also watch Marketing's interview with McDonald's CMO Alistair Macrow

He lifts the lid on the fast food giant's most significant campaign focused on quality and provenance. 

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