Cutwater continues Women's History Month campaign for 2nd year, redesigns packaging
For a limited time, Brawny is replacing the beefy male mascot on its product packaging with a woman, still clad in the familiar flannel. The move is part of the brand’s #StrengthHasNoGender campaign timed to Women’s History Month. Like last year when the campaign debuted, Brawny and its creative AOR Cutwater feature the stories of four accomplished women: Vernice Armour, the first African-American female combat pilot in the U.S. Armed Forces; Dr. Anna Kornbrot, an oral surgeon who was the first woman to graduate from Columbia College; Patty Lopez, Ph.D., a platform applications engineer at Intel who holds seven imaging patents; and Brittany Wenger, the first place winner in the 2012 Google Science Fair who developed 99 percent accurate breast cancer diagnosis test. Brawny is also donating $75,000 to Girls Inc. to fund STEM education opportunities. The spots are running across Brawny’s social media channels.