Brawny profiles more accomplished women in #StrengthHasNoGender redux

Cutwater continues Women's History Month campaign for 2nd year, redesigns packaging

For a limited time, Brawny is replacing the beefy male mascot on its product packaging with a woman, still clad in the familiar flannel. The move is part of the brand’s #StrengthHasNoGender campaign timed to Women’s History Month. Like last year when the campaign debuted, Brawny and its creative AOR Cutwater feature the stories of four accomplished women: Vernice Armour, the first African-American female combat pilot in the U.S. Armed Forces; Dr. Anna Kornbrot, an oral surgeon who was the first woman to graduate from Columbia College; Patty Lopez, Ph.D., a platform applications engineer at Intel who holds seven imaging patents; and Brittany Wenger, the first place winner in the 2012 Google Science Fair who developed 99 percent accurate breast cancer diagnosis test. Brawny is also donating $75,000 to Girls Inc. to fund STEM education opportunities. The spots are running across Brawny’s social media channels.

Credits

Senior Brand Director
Senior Director, Content Lead
Director, Brand Building Leader
Senior Brand Manager
Senior Associate Brand Manager
Agency
Chief Creative Officer
Associate Creative Director
Art Director
Art Director
Copywriter
Executive Producer
Content Producer
Producer
President, Principal
Group Account Director
Account Director
Breaking Barriers Credits
Scheme Engine
Executive Producer
Producer
Director
Triggr & Bloom
Color & VFX
Post Producer
Editor
Interview Video Credits
Mat Guido
Director
Production Company
Line Producer
Editorial Company
Editor
Executive Producer
Assistant

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