Brawny flexes its mascot's muscle in new spot

Ad features encouraging words from a friendly giant

Georgia-Pacific’s Brawny paper towel has debuted a new series of ads by San Francisco-based Cutwater.

It's a welcome departure from most commercials about cleaning products. Instead of a woman cleaning her family's home, the ad is more contemporary.

Both spots feature someone encountering a problem requiring clean-up. Brawny's lumberjack mascot appears as a giant and encourages the protagonist to rise to the challenge.