While the "historic" snowstorm Juno was less dramatic than predicted, snow continues to fall in parts of Northeastern U.S. and the online chatter around the event hasn't blown over yet, with the hashtags #Snowmaggadon2015 and #Blizzardof2015 continuing to trend.
It appears that brands could not resist the real-time marketing draw of the historic weather event gripping the nation yesterday. Here are some of the best brand responses to Juno:
Netflix
"School," "Work," either way, it's gonna be a happy Tuesday! #NetflixWeather #blizzardof2015 https://t.co/1vA39bj0eD
— Netflix US (@netflix) January 27, 2015
It's #snowing on Twitter. See how @TwitterData is tracking #bizzardof2015 & #Snowmageddon2015: http://t.co/Mwbx0pAqlN pic.twitter.com/FkXevGUf3E
— Twitter (@twitter) January 27, 2015
Honda
The storm is coming. Wipers up or wipers down? #Snowmageddon2015 #blizzardof2015 pic.twitter.com/olg5VMniQM
— Honda (@Honda) January 27, 2015
New York is taking to Search to prep for #Snowmageddon2015. Get alerts & updates on the storm http://t.co/X32QAYtZH0 pic.twitter.com/aOm8bQdvGk
— Google (@google) January 27, 2015
Red Bull
Be careful out there! #Snowmageddon2015 pic.twitter.com/2W9ANmtqoi
— Red Bull (@redbull) January 26, 2015
McDonald's
#Snowmaggedon2015 checklist: Bread ? Eggs ? Milk ? pic.twitter.com/941suaMleZ
— McDonald's (@McDonalds) January 26, 2015
CVS
Pick up the essentials before the #Blizzardof2015 arrives! pic.twitter.com/8bKUkrQoZb
— CVS/pharmacy (@CVS_Extra) January 26, 2015
DiGiorno
#blizzardof2015 Survival Kit: 1. Pizza 2. @Netflix 3. Warm blanket (Optional)
— DiGiorno Pizza (@DiGiornoPizza) January 26, 2015
Chobani
Consider your blizzard prep complete. {Chobani Mexican Bake} http://t.co/XAtOGsSsol #madewithchobani pic.twitter.com/cOYz2HTi66
— Chobani (@Chobani) January 26, 2015
MTV
??#blizzardof2015?? https://t.co/HNaARc46FY
— MTV (@MTV) January 26, 2015
Uber
As you make #blizzardof2015 plans, we wanted to remind you of our national policy on dynamic pricing in an emergency—http://t.co/e8UqooIJ8Y
— Uber NYC (@Uber_NYC) January 26, 2015