Brands try #FiveWordsToRuinADate, McDonald's sparks parody

In other news: Google loses search share ... Gay dads win Nikon spot ... Virgin Atlantic names North American AOR

Brands learn #FiveWordsToRuinADate. It's a top-trending hashtag on Twitter: Capture in five words the perfect mood-killer for a romantic evening. Individuals have been coming up with imaginative anti-aphrodisiacs, and now brands are getting in on the action. From TaylorMade ("Golf is just so boring") to Dr. Who ("I've never seen Doctor Who") to Arby's ("I don't share curly fries"), the tweets are flying fast and furious. Campaign's contribution: "I never watch the commercials."

Firefox takes bite out of Google search share. Apparently, it is possible to slow Google's roll. According to research from Statcounter, Google’s share of US search traffic, excluding mobile devices, declined to 75.3% in December from 77.5% in November, after Yahoo became the default search engine for Mozilla's Firefox browser. And worse news could be coming to Google on the mobile front: the Wall Street Journal reports that Apple is weighing dropping Google as the default search provider on its Safari browser, which is standard on the iPhone and iPad. Et tu, Tim? 

Ohio State win = furniture bonanza. Dayton, Ohio-based Morris Furniture Company will be giving away up to $1.5 million after a promotional gamble on the first-ever College Football Playoff National Championship game. A campaign at its 15 Ashley Furniture HomeStore and Better Sleep Shops in Ohio and northern Kentucky promised to refund the money spent by customers who spent $1,999 between Dec. 17 and Jan. 1 if Ohio State won by 7 points or more Monday against the University of Oregon Ducks. Ohio State won the game, 42-20, and Morris Furniture is ponying up the money to about 500 customers.

McDonald's "Signs" spot sparks parody. Its solemn evocation of disasters like Sept. 11 and Katrina has outraged many viewers, and now McDonald's "Signs" ad has inspired an amateur effort that sends a much different message:

Gay dads' viral photo inspires Nikon ad. When Kordale and Kaleb Lewis' photo doing their three daughters' hair went viral last year, Nikon took notice. The Chicago couple tell their story as part of Nikon’s "I Am Generation Image" campaign.

Business moves

Virgin Atlantic Airways has named Figliulo&Partners its North American creative AOR after kicking off a competitive review in September. The New York agency will connect Virgin's "Let It Fly" campaign with frequent fliers and consumers across media.

People moves

DigitasLBi has hired Ronald Ng as North American chief creative officer ... Havas North America has named Tom Goodwin as SVP of strategy and innovation ... Omar Quinones is the new group planning director at CP+B Miami ... Tarun Rai has joined JWT as South Asia CEO.


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