Brands should take a stand on divisive issues, say a new Sprout Social study

Potential benefits far outweigh potential drawbacks, making political engagement well worth considering.

by Zoë Beery
Bear's Ear's, Monument Valley Tribal Park, UT. Photo: Flickr/Robb Hannawacker
Bear's Ear's, Monument Valley Tribal Park, UT. Photo: Flickr/Robb Hannawacker

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