Brands set for virtual march in aid of Beatbullying charity

Beatbullying: charity launches virtual march
Beatbullying: charity launches virtual march

Google, Robinsons and Habbo are among the brands to have joined forces with anti-bullying charity Beatbullying for what it claims is the world's first virtual march.

The event, which ties in with the beginning of Anti-Bullying Week on 15 November, will involve avatars of children, parents, tea­chers and celebrities  taking a stand by "marching" across the homepages of participating brands’ websites.

Some partners have also created "sponsored tents" on Beatbullying's Big March website featuring interactive content designed to promote children's wellbeing.

The charity is aiming to attract tens of thousands of supporters and is asking people to sign a petition calling on the government to take more action on the issue.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free