Brands race to hail F1 winner via social media

Brands race to hail F1 winner via social media

Mercedes-Benz, Blackberry and IWC posted their congratulations to the UK's Lewis Hamilton

Brands including Mercedes-Benz have taken to social media to congratulate Lewis Hamilton on winning his second Formula 1 Drivers Championship, following the British driver's victory at the Abu Dhabi Grand Prix at the weekend.

Hamilton drives for the German car marque Mercedes-Benz. After his win, the company tweeted a picture of the British driver standing in the company's logo and punching the air, alongside text that read,"The Best."

Blackberry, the embattled mobile phone manufacturer and a sponsor of the Mercedes-Benz Formula 1 team, tweeted its congratulations to the driver along with a link to an exclusive interview.

The International Watch Company (IWC), the Swiss luxury watch company that has a personal relationship with Hamilton, tweeted a picture of the British driver spraying a magnum of Champagne.

This article first appeared on

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free