Brands as intersections

Words such as 'owning,' 'managing' and 'positioning' perpetuate inaccurate ideas about how brands work, but Adam Nelson, associate director at Flamingo, offers a more useful metaphor

by Adam Nelson
(Photo courtesy Carsten Tolkmit via Flickr)
(Photo courtesy Carsten Tolkmit via Flickr)

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?