How brands like Chipotle and Duolingo are driving brand love on Roblox

Roblox is the next big platform for driving consumer interaction with brands. But they can’t do it on the cheap. Brands will have to put the work in to impress customers with immersive and customizable experiences.

by Diana Bradley
Virtual Chipotle location in Roblox environment
Chipotle got into Roblox after noticing its fans already had a presence there.

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