Brands challenge each other to up the ante on #RedNoseDay

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How 16 brands got into the (seriously silly) spirit of Red Nose Day.

For just today, wearing a red clown nose is on-trend during the second Red Nose Day in the U.S.

A number of brands have supported the initiative for the past nine weeks, with the goal of raising awareness and money to lift children out of poverty. Walgreens, the exclusive retail partner for Red Nose Day, kicked off a charitable campaign in March, inviting Americans to "get seriously silly" on social media with weekly #RedNose challenges.

In the lead up to Red Nose Day, brands including Coca-Cola, Krave Jerky, Kellogg, Hallmark, Nestle, Duracell, Mars Petcare, and Kraft Heinz have been directly challenging each other to get involved.

Kraft Heinz

Coca-Cola

Krave Jerky

Kellogg

Hallmark

Nestle

Duracell

Mars Petcare

A number of other brands also decided to get in on the seriously silly fun…

Wrigley

M&M’s

Keebler

Angry Birds

New York Yankees

PayPal

Gates Foundation

Colonial Williamsburg