Brands celebrate Germany's World Cup triumph

July 14, 2014

Adidas: celebrates Germany's World Cup triumph

Brands including Adidas, Budweiser, Beats By Dre, Visa and Lufthansa have taken to social media to celebrate Germany's 1-0 victory over Argentina in last night's enthralling World Cup final.

Adidas is particularly delighted with the events – it is the shirt provider for both Germany and Argentina, while its ambassadors Lionel Messi and James Rodríguez won the Golden Ball and Golden Boot prizes respectively.

There’s only one way to win a #WorldCup: #allin http://t.co/hEVneeDRX9
— adidasfootball (@adidasfootball) July 13, 2014

Golden Boot, James Rodríguez. #allin pic.twitter.com/UPmaFiKvzv
— adidasfootball (@adidasfootball) July 13, 2014

Apple-owned Beats By Dre, which provided one of the most memorable pre-World Cup campaigns, took to Twitter to congratulate German goalscorer Mario Gotze, who appeared in the brand's recent campaign.

It also released an ad featuring Naomi Campbell revealing that Germany stars such as Bastian Schweinsteiger would be given complimentary gold-coloured Beats By Dre Pro headphones.

You scored the game winning goal before you stepped on the pitch. Well played, @MarioGoetze #gamebeforethegame pic.twitter.com/h6HVsl02FT

— Beats By Dre (@beatsbydre) July 13, 2014

A golden finish for @MarioGoetze. Respect to @Bschweinsteiger. Your Custom Celebration Gold Pros are awaiting. #GER pic.twitter.com/ZJsoq0cUtX
— Beats By Dre (@beatsbydre) July 13, 2014

Other official World Cup sponsors, from Budweiser to Emirates and Visa, also reacted soon after the final whistle with celebratory messages. Nike, too, got in on the act with a Vine featuring star-of-the-moment Goetze.

Cheers to #GER. We are proud to award every squad member an engraved Budweiser to toast their #WorldCup win. https://t.co/N78aDh7tWe
— Budweiser FC (@BudweiserFC) July 13, 2014

Congratulations #Germany on winning the #FIFA World Cup #WorldCupFinal #GERvsARG #Götze pic.twitter.com/ncZrmuibfg
— Emirates airline (@emirates) July 13, 2014

Disciplined, dynamic, skillful. #GER captures its 4th star and raises the #WorldCup. They are where they want to be. pic.twitter.com/d9NpbpJyzz
— Visa (@Visa) July 13, 2014

Unstoppable, even on the world's biggest stage. @MarioGoetze is #Magista. https://t.co/37APzwOQkh
— Nike Football (@nikefootball) July 14, 2014

German brands from Audi and Mercedes-Benz to Lufthansa celebrated their country's success, with the car marques playing on the fact Germany gain a fourth star to denote a fourth World Cup triumph.