Most read: Why Pornhub’s wankband hit the viral sweet spot
Our original story on Pornhub’s eloquently-titled piece of wearable tech caused several of my colleagues to make distinct ‘wtf?’ faces at my screen this week.
And who can blame them? Such crudeness we are not used to at BR Towers.
Social video experts at Be On have explained the success behind what they deem an "innovative stunt" by the video porn sharing site.
They say by designing a piece of kit that can generate energy through self-pleasure, the brand comes across as environmentally conscious and leaders in new technology.
Whether it’s a spoof or not, the combination of humour, shareability and relevance has been a massive hit for the brand.
Most shared: How brands are supporting Comic Relief
Marketing magazine published this article last month, but as today marks Red Nose Day it seems fitting to highlight the work brands are doing to support the cause.
TKMaxx is selling special Red Nose Day t-shirts designed by Anya Hindmarch, Karl Lagerfeld, Diane von Furstenberg, Henry Holland and Matthew Williamson, while Specsavers is donating £1 from every £3 pair of comedy glasses sold.
Find out what British Airways, Rimmel London, PG Tips, Maltesers and many more are doing for the charity right here.
On Social: @AgencyQuotes
We all need a bit of light relief on a Friday, so if you don’t already follow @AgencyQuotes, which essentially takes the piss out of faintly ridiculous agency jargon using the hashtag #thingsyouhearinagencies, it’s my #FF to you.
Here are some of my recent favs:
Lots to do today so we're postponing the agency summer party brainstorm #thingsyouhearinagencies— Agency Quotes (@AgencyQuotes) March 13, 2015
"Just watch out when you sit there... for some reason there's a banana suit on the floor" #thingsyouhearinagencies @garethme— Mark Hadfield (@markhadfield) March 12, 2015
There's no deadline so just keep going til you get another brief #Thingsyouhearinagencies— Agency Quotes (@AgencyQuotes) March 10, 2015
@AgencyQuotes 'I'm struggling to find pictures of people in queues and people taking tomatoes out of sandwiches'— Lucy Delilah (@LucyDelilahB) March 4, 2015
Opinion of the week: Kick the shins of the way things have always been done
Chief executive at content agency AllTogetherNow, Conor McNicholas, said this week that businesses need to "get radical" if they are to succeed in the networked world.
He said marketers can all see how much consumers' media habits have changed but this is not reflected in old-style business structures.
Time to wake up and get with the times, people. Read the full article here.
BR Recommends: Our SXSW hub
There is so much cool stuff coming out of SXSW already, not least this latest piece by Nick Farnhill, co-founder of digital agency Poke, on food technology trends.
To whet your appetites, Monday will feature a session on the computer-authored ‘Cognitive Cooking with Chef Watson’, billed as the cookbook to end all cookbooks, which uses data points to pair unlikely cuisines and encourages us to explore new flavours.
Expect also talks on 3D printed snacks, vertical gardens, edible organic membranes, bio reactive packaging and silicon chefs. Woah.
You can check out all our coverage from the festival in our dedicated SXSW hub.
Is there something you’d like us to share in 18:05? Email me on firstname.lastname@example.org with the details.
We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #18:05