Brands get busy for Comic Relief

Brands get busy for Comic Relief

It might be all about the red noses in the UK today, but in Texas the chat is all silicon chefs and 3D printed snacks.


Most read: Why Pornhub’s wankband hit the viral sweet spot

Our original story on Pornhub’s eloquently-titled piece of wearable tech caused several of my colleagues to make distinct ‘wtf?’ faces at my screen this week.

And who can blame them? Such crudeness we are not used to at BR Towers.

Social video experts at Be On have explained the success behind what they deem an "innovative stunt" by the video porn sharing site.

They say by designing a piece of kit that can generate energy through self-pleasure, the brand comes across as environmentally conscious and leaders in new technology.

Whether it’s a spoof or not, the combination of humour, shareability and relevance has been a massive hit for the brand.

Red Nose Day

Most shared: How brands are supporting Comic Relief

Marketing magazine published this article last month, but as today marks Red Nose Day it seems fitting to highlight the work brands are doing to support the cause.

TKMaxx is selling special Red Nose Day t-shirts designed by Anya Hindmarch, Karl Lagerfeld, Diane von Furstenberg, Henry Holland and Matthew Williamson, while Specsavers is donating £1 from every £3 pair of comedy glasses sold.

Find out what British Airways, Rimmel London, PG Tips, Maltesers and many more are doing for the charity right here.


On Social: @AgencyQuotes

We all need a bit of light relief on a Friday, so if you don’t already follow @AgencyQuotes, which essentially takes the piss out of faintly ridiculous agency jargon using the hashtag #thingsyouhearinagencies, it’s my #FF to you.

Here are some of my recent favs:

Conor McNicholas

Opinion of the week: Kick the shins of the way things have always been done

Chief executive at content agency AllTogetherNow, Conor McNicholas, said this week that businesses need to "get radical" if they are to succeed in the networked world.

He said marketers can all see how much consumers' media habits have changed but this is not reflected in old-style business structures.

Time to wake up and get with the times, people. Read the full article here.

SXSW food tech

BR Recommends: Our SXSW hub

There is so much cool stuff coming out of SXSW already, not least this latest piece by Nick Farnhill, co-founder of digital agency Poke, on food technology trends.

To whet your appetites, Monday will feature a session on the computer-authored ‘Cognitive Cooking with Chef Watson’, billed as the cookbook to end all cookbooks, which uses data points to pair unlikely cuisines and encourages us to explore new flavours.

Expect also talks on 3D printed snacks, vertical gardens, edible organic membranes, bio reactive packaging and silicon chefs. Woah.

You can check out all our coverage from the festival in our dedicated SXSW hub.


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