International Women’s Day on Wednesday began with a curious twist: The Statue of Liberty mysteriously went dark for over an hour, with only her crown and torch staying illuminated. If it was a marketing stunt, the culprit has yet to take credit.
Brands and agencies on social are being less secretive, expressing their support for the holiday with as much enthusiam as 140 characters can handle.
Some are showing their support for the movement using hashtags #BeBoldForChange or #IWD2017. Others are encouraging a strike known as "A Day Without A Woman," promoted by the same women behind The Women’s March, that aims to show the world just how much women contribute by witholding them for one day.
For instance, Goodby, Silverstein & Partners gave their staff—which is 50 percent women—the day off. Subsequently, everything on the agency’s website fade away to read, "A day without women is a day without creativity." And on Twitter, the agency shared that it lit up its San Francisco headquarters with red lights.
Here are other ways brands and agencies are embracing #IWD2017 and #ADayWithoutAWoman. The list will be updated throughout the day.
For International Women's Day, Snapchat has added Frida Kahlo, Rosa Parks and Marie Curie filters for users to share.
In a new campaign called #HerVoiceIsMyVoice, YouTube celebrates women who have used their voices to share their inspiring stories. A 1:27 video highlights women like Ellen DeGeneres, Malala Yousafzai and YouTuber Lilly Singh. The platform encourages viewers to share a videos of women who speak to them.
Tumblr is embracing women's right to strike with stories of leaders like Dorothy Height, Marsha P. Johnson and Alice Paul who have led movements that impacted change.
MTV is encouraging women, including its own employees, to strike for A Day Without A Woman. In a post on Medium, the brand says to wear red, not to spend money at stores, not to do any unpaid labor and strike from their jobs or school. Throughout the day, MTV is posting photos of famous women, but with the women cut out of the photos, asking where the world would be without them. To further show its solidarity with the strike, any responses to the photos will receive one message—that the women who run the account are on strike and will not reply.
PepsiCo. is a partner of International Women’s Day and had employees pledge to #BeBoldForChange. On LinkedIn, the company is sharing stories of women in leadership roles and how they plan on mentoring other women at the company.
NASA honors its talented female astronauts.
The brand partnered with Refinery29 for an event to raise money for nonprofit She Should Run, which works to eliminate barriers for women who are running for office. Beginning at noon in New York City at Tictail Market, the brand has invited artist Jen Mussari to paint personalized Keds for guests. Refinery29 will reveal a mural that celebrates strong women.
They are encouraging attendees to share their photos and videos from the event on social using the hashtags #BeBoldForChange and #IWD2017.
Reebok created a 1:50 video that honors the females behind the brand for International Women’s Day. The film was conceived, filmed, produced and edited by women, and has been shared across the brand’s social channels.
The brand has women share their favorite fearless Disney princesses.
The animation studios interviewed its top talent about what the day means to them.
DDB has brought together its offices around the world to honor Phyllis Robinson, the first female copy chief in US history. For today, the agency will be known as DDB&R, replacing signs on its office doors and posting examples of Robinson’s work. The agency is also encouraging conversation on Twitter with the hashtag #DDBandR.
"To the countless women who continue to work incredibly hard for the agency she helped to build," writes the agency on its website, "here’s to having your name on the door one day."
To #BeBoldForChange, Interbrand created a 47-second video to inspire the industry and reignite its own community. The agency is also sharing stories of women at the agency.