Brands activate at Barclays ATP World Tour Finals

Last year's Barclays ATP World Tour Finals at The O2
Last year's Barclays ATP World Tour Finals at The O2

Emirates, Mercedes-Benz, Head and Lacoste are among the brands which have gathered at a dedicated fan zone for this year's Barclays ATP World Tour Finals at The O2 in London.

The international tennis competition, taking place between 9 and 16 November, features a dedicated fan zone with a 500-seat capacity warm-up court at its heart where people can watch players training before their matches.

Headline sponsor Barclays will be presenting Holding Court Live from the fan zone – two live, daily TV broadcasts starting an hour before the doubles match in each session, featuring conversations with players, coaches and celebrity fans. In addition the financial services brand is offering fans the chance to see if they have got what it takes to be as good as the Barclays ball kids and have their photo taken with the competition's trophy.

Electronics brand Ricoh is giving fans the chance to test their tennis serves using HawkEye ball tracking technology, and get their picture captured on the unique Ricoh THETA360° camera. Fans will also be able to go head-to-head with a friend and test their tennis knowledge to be in with a chance to win tickets to the 2015 Aegon Championships Final.

Emirates is hosting its World Tour Challenge activations, where players must compete against one another by hitting as many of the 32 key destinations printed on the floor of a ‘tennis court’ as they randomly light up in 45 seconds.

Visitors to Mercedes-Benz's area will be able to take part in a 360-degree Oculus Rift immersive experience, riding along with a Mercedes AMG PETRONAS Formula One car, or discover what a driver of an historic Silver Arrow race car sees behind the wheel at Goodwood. The new C-Class Estate vehicle is also being displayed as part of the automotive brand's activation.

The Lawn Tennis Association’s mini tennis area, sponsored by drinks brand Highland Spring, gives fans the chance to win Mini Tennis kits and tickets to the 2015 Barclays ATP World Tour Finals, while Vixlet will allow visitors to virtually experience the thrill of stepping onto the centre court at The O2. Fans can also capture themselves in action in their very own tennis highlight reel.

Head is allowing tennis fans the chance to take a picture with the sports equipment brand’s players as well as leaving an inspiring #gameraiser statement. The Lacoste area features a photobooth packed with classic tennis accessories, with the best pictures winning limited-edition Lacoste prizes.

Tecnifibre, the official stringing service of the tournament, will be giving consumers the chance to see how racquets are re-strung, answer questions about the tournament stringing service and bet on the time it will take for the stringers to string players’ racquets to win some great prizes. 

Fans visiting Metro’s cityscape court can immerse themselves in an urban tennis experience, called the ‘Game, Set, Catch’ machine, for the chance to top the leader board and net daily prizes. At the same experience, visitors will be able to see themselves in the pages of the Metro and share their moment of stardom with friends in a front page photobooth.

Rebecca Kane, general manager of The O2, said: "The ATP has done a fantastic job of ensuring that Barclays ATP World Tour Finals are more than just about the tennis matches. The O2’s space and set up allows for a fan zone that is truly interactive, giving tennis-lovers the chance to learn about tournament partners and collect unique freebies.

"Big screens allow people to keep abreast of the action going on in the arena, there’s the chance to see the world’s elite warming up on the practice courts and there are numerous activities and opportunities to win prizes ranging from holidays to tickets to next year’s ATP events." 

The O2's bowling venue Brooklyn Bowl London has also teamed up with Fusion Table Tennis Club to host a week-long table tennis event as part of the Barclays ATP World Tour Finals. It will be hosting live demonstrations and competitions everyday during the ATP (9-16 November), and a number of Fusion Table Tennis Club's top players will be accepting challenges from members of the general public.

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