Brand Superfan of the Week: Starbucks' Melody Overton

The founder of Starbucks Melody is often mistaken for an employee (sorry, "partner").

Name: Melody Overton
Fandom: Starbucks
Age: 50
Location: Seattle, Wa.

Melody Overton's fascination with Starbucks is so all-consuming that she frequently has to remind people she does not work for the company. But anyone who's seen her site, Starbucks Melody, can be forgiven for assuming she's on the payroll. 

What began as a fan web site six years ago has grown into a widely recognized resource for the Starbucks community. Even though the site is clearly labeled "unofficial Starbucks news and culture," media outlets like Fox Business and Marketwatch have cited her as a source. 

"I love the experiences. I've had so many wonderful moments of 'connecting over coffee' with Starbucks partners," she said, using the coffee chain's term for employees. "I do genuinely love coffee as well."

Here is her story.

When did you first discover Starbucks?
I think I first discovered Starbucks about 1989. I remember the experiences of the 1990s, when you walked into a store and coffee was scooped out of bins, the only milk was whole milk and the store smelled like coffee.

But the most influential experiences starting happening for me in about 2006, when I started working in downtown Seattle, in a sea of Starbucks stores. I still remember stopping into a Starbucks (now closed, the Smith Tower store downtown) with a salad in my hand, and a store manager recommending Sulawesi coffee with the lunch.

How do you show your love for Starbucks every day?
I constantly talk about Starbucks, and I'm in a Starbucks store all the time.

What's your coolest piece of Starbucks swag?
I have a cool 25th anniversary original banner that would have hung in stores back in 1996. That's one of my favorite things.

What's the craziest thing you've done for Starbucks?
I think producing might count!

What's the nicest thing Starbucks has ever done for you?
In 2008, I was invited to taste coffee at Starbucks headquarters with the coffee masters inside their famed "cupping room" where coffee is tasted and checked every day. That is still one of the most special moments ever.

Another equally amazing experience was in 2011 when I did what was called a "brand days" tour, which was kind of like a temporary mini-exhibit of Starbucks experiences, store design and more set up internally inside the Starbucks headquarters.

If you could change one thing about Starbucks, what would it be?
The Starbucks experience can be a bit of a roller coaster ride. Store experiences can really vary from store to store. I'd like to see more consistency, but I think that would need to come from big changes like more time for training, more emphasis on teaching Starbucks history and culture and more labor in stores.

I got this year's Starbucks PRIDE t-shirt! #Starbucks #starbuckspride #pride

A post shared by Melody Overton (@starbucksmelody) on

What's the one thing that would make you disloyal to the brand?
When experiences stop being genuine and authentic, then there is a problem.

What are some of your other favorite brands?
I love Fluevog shoes, Lucky Brand jeans and Nordstrom.

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