Brand-spokesperson-fit should feel natural: How CHEQ found a perfect fit in NBA legend Dikembe Mutombo

One of the most tempting shortcuts an emerging brand can take on it's path to awareness, is deploying a celebrity brand spokesperson.Guy Tytunovich and Daniel Avital

by Guy Tytunovich and Daniel Avital

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?