Before hopping in the pool on Monday night for the 200 meter butterfly semifinal race at the Olympic Summer Games in Rio de Janeiro, Michael Phelps put his game face on, delighting (or terrifying) social media.
#PhelpsFace was a top trending topic on Twitter through Tuesday morning, and several brands got in on the action as well.
George Washington University
Goodwill New Orleans
This article first appeared on prweek.com.