What brand real-timed #PhelpsFace best?

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Brands got serious - terrifyingly, deadly serious - on Twitter after seeing swimming legend Michael Phelps put his game face on.

Before hopping in the pool on Monday night for the 200 meter butterfly semifinal race at the Olympic Summer Games in Rio de Janeiro, Michael Phelps put his game face on, delighting (or terrifying) social media.

#PhelpsFace was a top trending topic on Twitter through Tuesday morning, and several brands got in on the action as well.

Baltimore Ravens

George Washington University

Goodwill New Orleans

Jimmy John’s

Sierra Club

This article first appeared on prweek.com.