Most read: Superbrands top 20 features six new entrants
For the second year running British Airways has taken the top spot in Superbrands’ ranking of the top 20 UK consumer brands, reports Marketing. The six new entrants gracing the 2015 list are Heinz, Cadbury, Amazon, Sony, Shell and Marks & Spencer.
Interestingly, there is no sniff of the cool, hip and young crowd whose members include Twitter, Vine, Airbnb and Uber. The youngest brand in the list is 17-year-old Google.
Those surveyed clearly prefer the trusty Philip Schofields of the branding world over the Cara Delevingnes.
Most shared: Mick Mahoney to leave RKCR/Y&R
Campaign broke the news this morning that Mick Mahoney, executive creative director at Rainey Kelly Campbell Roalfe/Y&R, is leaving the agency.
Mahoney is looking for other opportunities within and outside the WPP network, which owns RKCR/Y&R, as well as the possibility of setting up a start-up. "At some point in everyone’s career, it’s worth stopping and rebooting, and, fortunately, I have the luxury of being able to do that," he said.
No doubt he’ll be looking for somewhere that isn’t such an utter nightmare to pronounce.
On social: "If you don’t have a cause, get one"
This tweet caught my eye during today’s daily morning Twitter inhalation. Salesforce’s Jeremy Waite tweeted a cartoon by Gaping Void founder Hugh MacLeod featuring a note to brands from Arianna Huffington (both of whom, incidentally, I admire greatly). It read: "If you don’t have a cause, get one."
For me, this message sums up the 2015 zeitgeist for brands: if you don’t have a purpose, you might as well give up and go home.