Which brand had the best Spotify Wrapped parody?

(Photo credit: Merriam-Webster / X)
(Photo credit: Merriam-Webster / X)

Merriam-Webster, Jack in the Box and the Empire State Building had creative responses to the popular campaign.

Spotify’s annual Wrapped campaign returned this week, sharing users' most-played songs, artists and podcasts on the audio platform between January and November 2023.

Here’s how several brands parodied the popular campaign.


Jack in the Box

Empire State Building

Long John Silver’s

Oklahoma Department of Wildlife Conservation

But who did it best? Take PRWeek’s poll.

This story first appeared on PRWeek U.S.

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