Bozell Worldwide has won the pounds 450 million international media
centralisation for all Daimler Chrysler brands after a long review of
the car giant’s global media business.
Bozell takes on the centralised account in Europe (though not Germany),
the Middle East, Africa, Asia-Pacific and Latin America, and the
assignment includes media buying for Chrysler, Mercedes-Benz, Jeep and
The German account will be managed by the media agency, GFMO, while the
US-based PentaCom will handle all media in the US, Mexico and
In Europe, Bozell’s media brand, BJK&E, and its media partner, CIA
Medianetwork, will add Mercedes to its existing Chrysler, Jeep and Dodge
business - worth pounds 15 million in the UK.
However, the UK incumbent on the pounds 16 million Mercedes business,
Mediapolis, still awaits official confirmation of the move. A meeting is
planned for next week to finalise the UK situation.
The global assignment will be led by James C. Moore, the managing
partner on the Daimler Chrysler International business at Bozell, and
Dennis Lay, the head of media for Bozell in Europe.
CIA Medianetwork’s Mike Elms, who helped lead the pitch, will represent
CIA on the international management of the account.
Bozell has also hired the former Saatchi & Saatchi media director, Mike
Gorman, to co-ordinate the day-to-day running of the business around