Boursin selects Because for sampling campaign

Boursin enlist Because for experiential activity (Boursin.com)
Boursin enlist Because for experiential activity (Boursin.com)

French soft cheese brand Boursin, owned by Bel UK, has appointed brand experience agency Because to launch its sampling campaign for 2015.

The agency confirmed the initiative, which has been described as "large", will involve an experiential aspect and take place throughout the year.

Stephen Gregory, marketing director of Bel UK, said: "During the pitch process it was clear that the Because team are passionate about food and creating engaging brand experiences. With the agency’s wealth of food experience, we’re confident that the team can help grow the Boursin brand in 2015 and beyond." 

Sharon Richey, chief executive of Because, added: "Boursin is a widely recognised brand name. We’re relishing the opportunity to challenge pre-conceived perceptions of the brand and support Boursin’s growth plans."

Because has previously created and managed experiential campaigns for food brand such as Betty Crocker, Warburtons, Oykos, Danio and Sainsburys.

Read more: Top brand experience agencies: Because

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