Bountiful Cow wins Alzheimer's Society media account

Alzheimer's Society: previously used two media agencies
Alzheimer's Society: previously used two media agencies

Charity consolidates business after four-month pitch.

Alzheimer’s Society, the campaigning charity for people living with dementia, has appointed Bountiful Cow to its £9.3m consolidated media account after a competitive pitch. 

Bountiful Cow, which is owned by the7stars and founded in 2016 by ex-Arena managing director Henry Daglish, won the business after a four-month procurement-led process. 

Omnicom’s Hearts & Science was the incumbent on media planning and buying before resigning the business, while independent shop Media Lab handled social media and digital activity. The account has now been consolidated into a single agency. 

Hearts & Science inherited the business from M2M, which won it in 2015. Omnicom shut M2M in 2016 after a string of account losses. 

Alzheimer’s Society spent £9.27m on media in the 12 months ending March 2019, according to Nielsen figures. 

Bountiful Cow will now work across all of the charity’s major event and fundraising activity, including the nationwide Memory Walk, a series of locally organised sponsored walks.

Daglish said: "Alzheimer’s Society is without doubt a crucial charity for one the UK’s most significant causes.

"The disease is, sadly, close to many of us and it is a privilege to be seen as an agency partner that can help make a real difference."

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