Borden Cheese encourages Super Bowl fans to compete in the Grazing Bowl

Dairy Farms of America partners with Gravity Labs on a fun social campaign.

Borden Cheese doesn’t want fans to miss the actual game because they’re too busy snacking. The brand teamed up with agency Gravity Labs on a social campaign that encourages people to compete in a "Grazing Bowl." The campaign features 12 recipes fans can make with Borden Cheese products, including queso fundido and cheesy pull apart bread, for eating during the game. The brand also released an animated 30-second spot that spotlights its Wearable Wedge, a hat made with nine pounds of cheddar cheese (which isn’t available to the public). Delish!

Credits

CREDITS:
Grazing Bowl Credits
Agency
Client Lead
Client Manager
CCO
Designer
Art Director
Copywriter
Client
Wearable Wedge Credits
Client Lead
Client Manager
CCO
Illustrator
Senior Animator
Designer
Director
Executive Creative Director
Senior Designer
Finish Artist
Director of Finish
Engineer
Editor
Assistant Editor
Producer
Cheese sculptor
Client

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