Borden Cheese encourages Super Bowl fans to compete in the Grazing Bowl

Dairy Farms of America partners with Gravity Labs on a fun social campaign.

Borden Cheese doesn’t want fans to miss the actual game because they’re too busy snacking. The brand teamed up with agency Gravity Labs on a social campaign that encourages people to compete in a "Grazing Bowl." The campaign features 12 recipes fans can make with Borden Cheese products, including queso fundido and cheesy pull apart bread, for eating during the game. The brand also released an animated 30-second spot that spotlights its Wearable Wedge, a hat made with nine pounds of cheddar cheese (which isn’t available to the public). Delish!