Boots "The gift of beauty" by Mother

Boots invited 45 women who have to work on Christmas to a day of pampering.

The video shows the women, among them a paramedic and a firefighter, getting makeovers by Boots’ beauty advisors, followed by a big reveal to friends and family. The festive campaign continues in the vein of recent Boots ads celebrating strong women, such as a No7 film starring author and feminist Chimamanda Ngozi Adichie.

The ad was created by Mother London and directed by Gary Freedman through Independent.