Boots No7 "ready for more" by Mother

The ballet dancer Alessandra Ferri performs with a hologram of her younger self in a new ad for Boots No7's Triple Action Serum.

Mother was the creative agency behind the ad, which was shot by the director of the BBC’s adaptation of War And Peace. The campaign is part of Boots' drive to grow from a British brand into a global one. The ad shows Ferri dancing next to a hologram recording of herself when she first performed as a principal in a Royal Ballet production of Romeo & Juliette. The TV spot first aired on ITV on 16 April and will roll out across international markets.