SectorTechnology brands and Mobile phones
ExposureVirgin Islands, British
Mobile carrier conquers taboos in new spots
Boost Mobile is a prepaid wireless service offering discount prices over traditional carriers like T-Mobile or Verizon. Two new ads by 180LA for the carrier capitalize on "data anxiety" — the fear that by watching one too many cat videos, consumers will face a large bill at the end of the month.
The first, "The Priest," shows a Catholic priest listening to a parionishers confession. Like a demon, the his phone urges him to check it — rather than listen to the confession. The phone reminds the priest he has unlimited data so it's not "wrong."
A second spot, "Bathroom Dilemma" shows two men at urinals in a restroom. One man's pocket is aglow as his phones asks him to check the latest meme. He relents, much to the chagrin of the man next to him.