The travel brand wants work that will drive more traffic to its site.
Wieden+Kennedy Amsterdam introduced travel accommodations website Booking.com to the U.S. back in 2013, and since then, the agency’s Portland and Tokyo offices have weighed in with their own spots for the account.
But Booking.com is now viewing work from at least one other agency, according to industry sources. The brand isn’t satisfied with current site traffic, so it is testing work from Deutsch against work from Wieden. Booking.com did not return requests for comment, and both agencies declined to comment about the rumor.
Booking.com is owned by Priceline, known for its own memorable ad campaigns featuring William Shatner. The initial U.S. campaign had a budget of more than $35 million; a year later, it had grown to more than $60 million. The site’s listed accommodations have also ballooned since 2013, growing from a quarter of a million to over a million.
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