brings on Anomaly for North American creative

The MDC Partners agency won the business following a competitive review. has hired Anomaly to handle creative in North America, according to people with knowledge of the matter. 

The MDC Partners shop won the pitch following a competitive review. Earlier this month, hired Adam&Eve\DDB for creative in Europe. 

Representatives from Anomaly and were not immediately available for comment. spends more than $100 million on measured media in the U.S., sources say. parent company Booking Holdings saw an increase of 13 percent in rooms booked in the third quarter of 2018. The company expects room nights to grow between 9 percent and 12 percent in the next quarter. Total revenue for the third quarter was $4.8 billion, an 11 percent jump compared to the same period in 2017.

Decoded was the incumbent on the account. Spokespeople from Decoded did not immediately respont to inquiry for comment. 

Last week, Campaign reported that Anomaly Global COO Karina Wilsher will be named the global chief executive of the agency at the start of 2019. 

Earlier this month, Anomaly beat out FCB Inferno and McCann London in a pitch for Ancestry's international strategic and creative business.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free