Abbott Mead Vickers BBDO is shortlisted for Bodyform’s "Blood" campaign [above], which aims to break the "last taboo" for women in sport – menstruation.
Meanwhile Boots No7’s "Ready for more" ad by Mother London also received a nod. The spot shows the ballet dancer Alessandra Ferri performing with a hologram of her younger self.
WCRS has been recognised for Bupa’s "How is your body performing?", in which members of the band The Futureheads play the parts of a human liver, lungs, heart and bones in an interactive music video.
M&C Saatchi rounds out the shortlist with Public Health England’s "Sugar smart app", which allows parents to monitor the sugar intake of their children.
The Campaign Big Awards winners will be unveiled at a ceremony at Grosvenor House in London on Wednesday, 19 October.