Bob Greenberg: Connecting 'physical space to digital landscape' will drive innovation in 2016

From an affordable Tesla to the evolution of the sharing economy, hear what industry leaders are excited to see this year

With a new year comes the promise of new innovation. In this, the last of our Innovation 2016 videos, we asked top advertising execs to make their predictions for the coming year. How will the industry — and the culture at large — leap forward in the next 12 months? No two speakers gave the same answer, which suggests we’re in for an interesting year.

R/GA Founder, Chairman and CEO Bob Greenberg; TBWA Chairman Jean-Marie Dru; Facebook Creative Director Mark D’Arcy; Y&R New York CCO Leslie Sims; and Co:Collective Partner and CCO Tiffany Rolfe star in this final entry of the six-part series, which commemorated the launch of Campaign US’ Innovation channel, a section of the site dedicated to the latest technological, strategic and creative innovations.

For further innovation news, check back all this week for our live coverage of the Consumer Electronics Show in Las Vegas.

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free