With a new year comes the promise of new innovation. In this, the last of our Innovation 2016 videos, we asked top advertising execs to make their predictions for the coming year. How will the industry — and the culture at large — leap forward in the next 12 months? No two speakers gave the same answer, which suggests we’re in for an interesting year.
R/GA Founder, Chairman and CEO Bob Greenberg; TBWA Chairman Jean-Marie Dru; Facebook Creative Director Mark D’Arcy; Y&R New York CCO Leslie Sims; and Co:Collective Partner and CCO Tiffany Rolfe star in this final entry of the six-part series, which commemorated the launch of Campaign US’ Innovation channel, a section of the site dedicated to the latest technological, strategic and creative innovations.
For further innovation news, check back all this week for our live coverage of the Consumer Electronics Show in Las Vegas.
- What industry is in greatest need of innovation in 2016?
- Who did the most innovative work in 2015?
- What was the most significant innovation of 2015?
- Jean-Marie Dru: 'It's time for clients to understand the value of what we're doing'