BMW launches £20m UK media contest

BMW is reviewing its estimated £20 million media account in the UK.

Vizeum has handled BMW’s media buying in the UK since 2005. It is thought that the German car-maker is holding a statutory review.

BMW is believed to be in the early stages of the process and is contacting agencies ahead of a pitch later this year.

Vizeum has deepened its relationship with BMW in the UK over the past decade, adding planning in 2009 and digital buying in 2011, when it last faced a review.

BMW also uses Vizeum, part of Dentsu Aegis Network, in other countries but tends to appoint its agencies on a market-by-market basis.

FCB Inferno handles BMW’s UK creative business after the brand ended a 35-year relationship with WCRS in 2014. 

In January 2016, the Interpublic agency won a competitive pitch – against Jung von Matt and Serviceplan – for a global campaign promoting BMW’s xDrive all-wheel drive system.

BMW did not respond in time for publication.


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