BMW i and National Trust partner for sustainability workshops

BMW: working with the National Trust
BMW: working with the National Trust

Guests will learn how to make items such as framed pressed plants.

BMW's electric vehicle range i and the National Trust are hosting a series of workshops to show people how they can make use of sustainable and natural materials.

Guests will be shown how to make objects such as geometric glass terrarium with a plant inside, a log planter or a framed pressed plant with items such as pebbles, plants and wood.

The "Create with nature" activation is being run by Wasserman and aims to promote the i3 model. It kicks off this weekend at Cotehele in Cornwall.

Sophie Chiappe, BMW i marketing communications manager, said: "Visitors to the National Trust care deeply for the natural world around them and they want to protect and learn from it. These values are part of the i3’s DNA.

"It may be a technological tour de force, it may have cutting-edge design features, but at its heart the BMW i3 is a response to the needs of the natural world, and this campaign is a great reflection of that."

The workshops will take place at National Trust properties including Buckinghamshire’s Waddesdon Manor, North Yorkshire’s Fountains Abbey and Attingham Park in Shropshire.

Jassy Zirger, corporate partnerships manager at the National Trust, added: "Like us, BMW i is inspired by nature. It’s championing innovation with its range of cars to make travel more sustainable; this focus makes BMW i an obvious choice as our exclusive automotive partner.

"This campaign will not only raise awareness of sustainable travel alternatives, but it will also provide a fantastic experience for visitors to National Trust places."

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