BMW "curiosity" by FCB Inferno

FCB Inferno has released its first TV ad for BMW since snatching the account from WCRS earlier this year. The 60-second spot first aired on Sunday during an episode of ITV’s The X Factor. It promotes BMW’s i8 electric sports car, opening on a caveman chasing a herd of horses and then riding one, before cutting to shots of the vehicle. It was created by Al Young and Owen Lee, and directed by Tarsem through Radical Media. Vizeum handled the media.

Credits

Brand
BMW
Agency
Chief creative officer
ECD
Planning director
Senior account director
Agency producer
Media agency
Production company
Director
Post-production producers
Post-production
Audio post-production

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