BMB Neon, which won the account after a pitch, also handles promotions and point-of-sale design for the brand.
The shop will oversee Dairylea’s Facebook page and introduce a new creative platform and content strategy.
New website content and eCRM activity, as well as promotions and point-of-sale initiatives, will launch in the spring.
Louisa Bertano, the marketing manager for cheese and grocery at Dairylea’s owner, Mondelez International, said: "We’re really thrilled to be working with BMB Neon on our promotions and digital work this year. The strategy, creativity and robust nature of their proposals made us confident they would be a great working partner for us."
BMB Neon scoops Dairylea business
Dairylea has extended its relationship with Beattie McGuinness Bungay by awarding its digital and social media business to BMB Neon, the agency's content and social media arm.
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