Jory Des Jardins, co-founder of BlogHer, an international blogging platform for women, has been named chief marketing officer for Countable, a software company that helps brands engage their communities around social causes.
She will be based from Countable’s corporate headquarters in San Francisco, Calif.
Des Jardins said that she was interested in Countable’s solution for brands because the platform gives major corporations“the means to ‘make and measure’ DEI or ESG campaigns.”
“Purpose has been part of my career DNA,” she said. “As CMO of Countable, I am able to continue partnering brands with movements, enabling them through our platform to drive global and hyperlocal impact.”
Earlier this year, Countable helped develop a private-public partnership with StandUp Ukraine, a collective of brands, service providers and nonprofit organizations supporting refugees. The project, led by Des Jardins, gives brands a way to help displaced Ukrainians by offering access to housing, transportation, education, food and healthcare through Countable’s platform.
De Jardin said StandUp Ukraine enables brands that want to do something to help the relief effort, and Countable will streamline that outreach around the world.
“Now more than ever, a brand’s community is its number one asset,” said Countable founder and CEO Bart Myers via press release. “Jory understands that more than anyone I’ve ever met and is already ensuring that the brand leaders that count on us to drive their purpose can access as much as our organization can provide to power their success.”
Des Jardins believes that with platforms like Countable, community activation could become a metric to gauge the impact of today’s corporate leaders.
“[ESG advisors] want to do good but are sometimes pressured to prioritize profit over purpose, which creates ‘purpose washing,’ or promoting slogans with impact,” she said. “Countable has a deep understanding of community engagement.”