Our latest Breakfast Briefing, in partnership with Results International, brings together blockchain experts as well as its proponents and opponents within the industry to give you a clear understanding of the technology and the impact it could have on the creative communities.
Taking place on the morning of 6 June at Regent Street Cinema, this editorially curated event will discuss:
What's true and what's bullshit about blockchain? A keynote talk by a technology expert that will provide a clear explanation of the tech and expose some of its biggest misconceptions
A case study that demonstrates the use of blockchain beyond cryptocurrency: A presentation by an agency and a brand on how they used blockchain to solve a problem, followed by by a fireside chat examining further applications of the tech for the industry
Can and should blockchain be used to solve media's transparency problem? A lively panel debate with proponents and opponents of the use of this technology for this purpose, along with the participation of neutral industry experts
Brands using blockchain technology and why: Throughout the event, the Campaign focus will be, as ever, on marketing and advertising
Our goal is that you will leave this event with:
- A clear understanding of how the technology works and how it can be applied
- Ideas for its use within media, advertising and branding.
- An insight into its limitations as well as its potential
Confirmed speakers so far include:
- Mary Keane-Dawson, co-founder and chief executive, blockchain-based Truth media agency
- Ashley MacKenzie, founder and chief executive of Fenestra, a blockchain based platform for media buying
- Lawrence Weber, managing partner, innovation at Karmarama
- Julie Langley, partner, Results International
- Dan Gilbert, chief executive of Brainlabs