Bindery launches first piece of creative work for OnePlus

Droga5 previously handled work for OnePlus.

Bindery’s first work for OnePlus is sure to awaken your inner cowboy/drag racer/skateboarder. 

"Never Settle Stories"  features five inviduals, all passionate about different things. Reggie, a musician, Phoebe an artist, Derek, a roper, and Pepe, a skater. 

While they all exceed in different fields, they all share the same burning passion and the overarching message is pretty clear. 

No matter where you’re from, or what you love to do, you should strive to be the best.

"Everyone has a passion – a goal to accomplish or a vision to achieve," said Greg Beauchamp, founder of Bindery and judge for the upcoming Brand Film Awards. "OnePlus is passionate about creating a high-performance phone and the ultimate tool to keep people moving, because they understand the struggle it takes to do what others say can’t be done."

And the Bindery team clearly took that ethos to heart, as they managed to shoot the entire campaign across New York, Texas and New Mexico in just 10 days. 

OnePlus is also encouraging users to share their own stories and passions on social media using the hashtag #NeverSettleStories. 

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free