Big Lots '#DoggiesvsBabies' by OKRP

Discount store presents a battle of cuteness

Big Lots has a serious question for you: Dogs or babies — which is cuter?

The ad for the Ohio-based retail chain by OKRP helps answer this in episodic web films produced by Los Angeles based production house Go.

The videos show a "battle of cuteness" such as dogs versus babies on the phone. Which contender takes home the prize belt for "awwws"?

That's up to viewers, who can chime in on social media if they are #TeamDoggies or #TeamBabies.