Big data does not fuel creativity, says DA&D's Tim Lindsay

Big data is a way of automating communications, but not a creative tool

New York – Speaking exclusively to Campaign US at Advertising Week last week, Tim Lindsay, chief executive of DA&D, said that big data does not enhance creativity. "If someone could show me where it happens I would be delighted to acknowledge it, but it doesn’t happen," he said.

 

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free