Big data does not fuel creativity, says DA&D's Tim Lindsay

by Campaign staff October 06, 2014

Big data is a way of automating communications, but not a creative tool

New York – Speaking exclusively to Campaign US at Advertising Week last week, Tim Lindsay, chief executive of DA&D, said that big data does not enhance creativity. "If someone could show me where it happens I would be delighted to acknowledge it, but it doesn’t happen," he said.