The Big Bad Wolf huffs, puffs and wheezes in FCB's poetic anti-smoking spot

Moody visual effects and poignant music may actually make you feel bad for the furry bad guy.

What would the Big Bad Wolf be without his legendary lung capacity? A leather-clad has-been, according to FCB New York's latest ad for the FDA, titled "Straw City." The short spot conveys surprisingly strong emotion thanks to its solid visual effects, dark palette and slightly grotesque pig costumes. The message is aimed squarely at teens (you can tell by the leather jacket), but could make anyone feel like a loser when reaching for that pack of Fowlers.

Credits

Production Company ­
Production Company City
Director ­
Producer ­
Editor ­
Editorial Company
Visual Effects Company
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Jeff Tarakajian, EVP, Account Management
Suzanne Santiago, SVP, Account Management
Dimas Adiwiyoto, VP, Account Director
Mallika Rao, Account Supervisor
Leelee Groome, Director of Integrated Production
Maria Garelli, Producer

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