Bieber, Gronkowski explain history of the end-zone dance in T-Mobile Super Bowl ad

Publicis Seattle helps the telecom present a 60-second history of touchdown dances.

The touchdown dance is a cherished NFL tradition. For its 2017 Super Bowl, T-Mobile presents Justin Bieber as our guide through the history of end-zone celebrations, from caveman days, featuring a typecast Rob Gronkowski, to modern day, personified by NFL legend Terrell Owens. Even with all the celebs, the dancing girl at the end steals the show. The 60-second ad, from Publicis Seattle, is slated to run in the first quarter.