The best of WCRS: BMW, Carling Black Label, Orange, 118 118 and more

Adland says goodbye to the WCRS brand after 39 years.

Engine is dissolving its agency brands, including WCRS and Partners Andrews Aldridge, with the business set to unveil a new "integrated" model next year.

As it irons out the finer details, Campaign takes a nostalgic look at some of the work that made Wight Collins Rutherford Scott our 13th best agency of the past half-century.

BMW 'Shaken not stirred' (1984)

Scotch Tape 'Skeleton' (1985)

Carling Black Label 'Dambusters' (1990)

Orange 'The future’s bright. The future’s Orange' (1994)

Land Rover 'Born free' (1999)

Mini 'Fish slap' (2003)

118 118 launch campaign (2003)

Sky 'Believe in better' (2007-)

Transport for London 'Moonwalking bear' (2008)

Warburtons 'The giant crumpet show' (2015)

Pride in London 'Love happens here' (2017)

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free