Campaign was on the ground in Austin over the weekend to distill some of the chaos into insight. Meanwhile, a host of industry experts contributed their own observations and highlights from the event.
Here is a round up of best news, insight and analysis on Campaign from SXSW Interactive 2015.
Three tips for brands and agencies that aren't sick of SXSW
Austin offers more than SXSW for brands and agencies
From robots to Meerkat: Four key themes from SXSW 2015
Science fiction becomes a reality and wearables make it onto the official tote bag at this year's geek fest
Startup competitions at SXSW: You get out what you put in
OMD's chief digital officer/chief innovation officer asks, "Can the brand-startup ecosystem be salvaged?"
Recognize the future when you meet it
JWT Intelligence's worldwide director looks for the magic of tomorrow today
Physical plus digital
DDB New York's director of digital innovation examines the point where technology becomes an extension of ourselves
Tackling the Millennial talent challenge
Lost Boys' managing director looks to SXSW lessons about how to nurture new talent
Five ways consumer identity will shift after the Internet of things
Jam's planning director says connected devices will transform how we view our data
Meet Meerkat: The darling of SXSW
The live streaming app blows up, despite Twitter's shun
Treat SXSW like summer camp, not work
Forget guilt, says Havas Worldwide New York's planning director: SXSW is a place to learn by playing
How Lyft plans to outmaneuver Uber
Speaking at SXSW on Monday, Lyft CEO Logan Green said the company "never set out to create a better taxi"
Infographic: Music and sports at SXSW Day 4
Social media analysis checks out the lates buzz topics in Austin
Five first impressions
"The smartest people in the room were sitting next to me in the room." Huge's VP of business strategy says experiences and interaction rule the day in Austin
Martine Rothblatt on AI, mind clones and the future of the self
At SXSW, Sirius XM founder talks about her robot Bina48, and how her company is pioneering organ farming
Forget Grumpy Cat. Mophie's St. Bernards win SXSW
Mophie has gained attention at SXSW for its initiative to dispatch a pack of St. Bernard rescue dogs to help charge attendees' phones
No ethics in analytics
SapientNitro's VP of global performance considers marketers' power over consumer data
Infographic: Startup madness at SXSW Day 3
Social media analysis demonstrates the types of startups showgoers crave
Giving data a workout
JWT Intelligence's worldwide director notes the latest in fitness and fashion in Austin
The future of native advertising
From being catfished on Tinder to retiring the term "native advertising," panelists weigh the future of content
Surviving 15 minutes of cyber shame
Huge's Megan Wintersteen offered advice on surviving online shame after digital faux pas
Infographic: What's cooking at SXSW Day 2
Social media analysis reveals what's got attendees' tongues wagging
The future of branding is a six-second video
If you really want to reach people, think like a vlogger or a Viner
Saudi Princess Reema launches breast cancer awareness campaign
The princess asked SXSW attendees to help her create buzz around the effort, which aims to bring together 10,000 Saudi women to educate them about breast cancer
How brands can tap social media celebrities
At SXSW, panelists from Buzzfeed, Toyota and Rosewood Creative debated the influence of social media celebrities
Wearables shouldn't be viewed as tracking devices
Brands should be creating valuable content for consumers in the IoT, rather than contributing to the noise
Tech gets in touch with nature
JWT Intelligence's worldwide director reports fair weather ushered in an agenda heavy on the crossover between design and biology
Infographic: 'Game of Thrones' dominates social on SXSW Day 1
Social media analysis shows gaming at SXSW is still trying to carve its niche
SXSW displays the innovative side of marcomms
SXSW Interactive could also be called "SXSW Integrated"
How to build an army of brand advocates
Virgin America, WWF and Change.org discuss advocacy vs. advertising
Sampling 'FoodTech' at SXSW
The co-founder of digital agency Poke serves up his menu of things to watch out for in food tech
How five brands are making their mark on SXSW
BBQ R&D, mountain rescue dogs, connected spinning and a Lego Kwik-E-Mart: Who's doing what at this year's SXSW Interactive
SXSW is dead. Long live SXSW!
Iris' creative technology director says the festival is as relevant as ever and selects themes that marketers should watch out for
Ten tips for doing SXSW right
Come with them if you want to live: Havas Worldwide's global digital product director and Cake Group's head of social innovation offer essentials for this week's show
From Sao Paulo to Austin: Brazilian companies make moves on SXSW
A campaign from Lampada.ag will help Brazilian visitors explore the show
Mophie dispatches mountain rescue dogs to charge phones at SXSW
Festival goers can tap puppy power to resolve phone battery woes
From food to fashion: What to expect at SXSW 2015
Campaign's top picks ahead of the annual tech pilgrimage
SXSW Interactive: What to expect this year
Mindshare partners look ahead to the hottest trends in Austin
At SXSW, 6 trends to watch -- and watch out for
Isobar's director of mobile and strategy separates substance from hype in time for this week's show
SXSW: Why brand proliferation is a problem
"It's become amateur hour," says one longtime attendee skipping the event. Who sees the value of SXSW?
