Campaign's Sarah Shearman traveled CES 2015 in Las Vegas last week to report on the ways brands are leveraging the latest consumer technology. Meanwhile, a host of industry experts contributed their own insights about the highlights of the big show.
The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa
It might have "electronics" in its name, but the show is shaking things up on other fronts. DigitasLBi's SVP, brand social content, looks past the gear
Omnicom Media Group's emerging media director seeks out new "Star Trek" technology in Las Vegas
JWT Intelligence's worldwide director seeks an oasis of green in the Las Vegas desert
In his Day Three recap, the global strategy director for TBWA's Digital Arts Network sees a chasm closing between digerati and brand marketers
The actor and tech investor says marketers shouldn't be afraid to shake up the incumbent way of doing things
In his Day Two recap, the global strategy director for TBWA's Digital Arts Network says prototyping new gear is cheaper and simpler than ever ... But shipping product is a steaper challenge
JWT Intelligence's worldwide director walks the show floor and hobnobs with the White House CTO
Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables
Peer into your cardboard, print out some shoes, and ask your refrigerator to pick up some milk
Brian Krzanich outlines the future of computing and pledges to set industry standard for more diversity
The convergence of technology and creativity has altered agency collaboration and spawned a generation of narcissistic consumers, panelists argued
In his Day One recap, the global strategy director for TBWA's Digital Arts Network reports that specs are giving ground to the way devices fit consumers' lives
The latest product launches at CES -- courtesy of Stuff, the consumer tech authority.
Nothing beats being at a live sports or music event in the flesh, but emerging technologies enable brands to interact with fans in new ways
The blurring of boundaries caused by the rise of branded-content renews the focus on quality content
Brand marketing and engagement will loom large at this week's monster electronics show.