Best Buy '#HintingSeason Greetings' by CP+B

A Best Buy social media campaign proves that sometimes you get what you asked for

Best Buy is releasing videos on social media channels showing results of its recent "#HintingSeason" campaign. 

In October, the retailer encouraged online followers to post "hints" on Twitter telling friends and family what tech gifts they'd like to get during the holiday season. Best Buy surprised six lucky followers with what they asked for, and filmed three of them as the gifts were delivered. 

The campaign was developed by CP+B in Boulder, Colo.

Campaign credits

Client: Best Buy
Agency: Cp+B
Chief creative Officer: Ralph Watson
Group creative director: Tony Calcao
Creative director: Peter Knierim
Art director: Tyler Deboard
Copywriter: Chase Stevens
Executive integrated producer: Sloan Schroeder
Integrated producer: Jamie Slade
Production and editorial: Plus Productions
Director: Steve Capstick
Producer: Dre Krichhevsky
Line producer: Winnie Lam
Director of photography: Steve Capstick
Editor: Chadwick Shoults
Music: Kvb Records
Account director: D'arcy Toffolo
Content supervisor: Jaclyn Kaminski
Content manager: Dave Ellerbee
Business affairs: Daphne Papadopulos
Marketing manager: Ann Karich
Associate social director: Brent Reichert
Social media supervisor: Britten Wolf
Community manager: Morgan Collins


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