Benefit to activate at National Television Awards

Last year saw Benefit Cosmetics offer makeovers to VIP guests
Last year saw Benefit Cosmetics offer makeovers to VIP guests

Benefit Cosmetics will be returning to The O2 this week for the National Television Awards (NTAs), where they will be offering makeovers as part of the NTAs Star Treatment experience.

Taking place on Wednesday (20 January), the annual awards show will be celebrating its 21st year, and will see a host of sponsors present on the night.

Guests who purchased the VIP package will also be able to use pre-show make-up and hair stations, a BrowBar Lounge and face mapping station, and will be offered a pre-show manicure with hand massage and their own ‘get-papped’ photo moment.

Other event partners include Bulmers, Burt’s Bees, Fake Baker, Dermalogica, Heineken and Echo Falls.

Last year saw activations from National Geographic Kids, Hello and Heat magazines.

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