While its origins are hazy, the date 4/20 is redolent with significance for marijuana enthusiasts. In honor of April 20, 2015, brands across the web burned one with digital tidbits.
In 1984, "Blade Runner" director Ridley Scott created an advertisement for Apple's Macintosh computer line that became a cultural touchstone. The ad featured a woman running through an Orwellian dystopic landscape challenging "Big Blue"/Big Brother.
Fast forward to 2015, and Vermont ice cream brand Ben & Jerry's lampoons the ad in a twist for the subculture of cannabis consumers. Appropriately enough, Ben and Jerry's ad is about ice cream burritos.
The creamery isn't the only one catching the 4/20 buzz as other brands got high on the referential humor.
G'mornin, friendos! Happy #420! pic.twitter.com/GKldq8CObs— Pete Zaroll (@totinos) April 20, 2015
Happy #420! Want the inside scoop on this holy high day's secret origin? Well, here' you go! http://t.co/y1yOhugV4g— HIGH TIMES (@HIGH_TIMES_Mag) April 20, 2015
Happy 4/20 RT for chance to win 42.0 FREE COOKIES!!!!! pic.twitter.com/NWQdWVX3qN— hotboxcookies (@hotboxcookies) April 20, 2015
Soak it, don't smoke it! Bathe with our Hemp Soap on a Rope to celebrate #420: http://t.co/eSAxhI2C7f— The Body Shop (@thebodyshopusa) April 20, 2015