Behr 'True to Hue' by Peterson Milla Hooks

Company paints a picture of the impact of colors on our lives

Paint brand Behr partnered with new agency of record, Peterson Milla Hooks, for a new TV spot.

The ad shows the diverse range of colors offered by the company. Complementing the colors is various scenarios such as a woman choosing the color of a room for a new baby or a fishing excursion near a rustic cabin. The colors presented are rich and bold, rather than traditional white or beige.

Behr paints are sold exclusively through big-box retailer Home Depot in the US.