Company paints a picture of the impact of colors on our lives
Paint brand Behr partnered with new agency of record, Peterson Milla Hooks, for a new TV spot.
The ad shows the diverse range of colors offered by the company. Complementing the colors is various scenarios such as a woman choosing the color of a room for a new baby or a fishing excursion near a rustic cabin. The colors presented are rich and bold, rather than traditional white or beige.
Behr paints are sold exclusively through big-box retailer Home Depot in the US.